As I wrote that line, not only was I reminded of Joe Fox’s comment in You’ve Got Mail about vats of olive oil, but I also realized — and this is fitting to the post — not everyone likes Big Macs. Me, eh … not really, I’d rather have a black-bean burger. But I LOVE McDonald’s french fries and coffee. I digress …
The M in McDonald’s is probably the most commonly known trademark throughout the world, and yet, McDonald’s advertises…
EVERYWHERE! Radio, TV, TikTok, Instagram, Twitter, Facebook, your mailbox…
Yes, even though there’s a good chance that you’ll go to McDonald’s in the near future — umm … for coffee — they still pay millions of dollars to bring you into their lair. And one of their most popular draws is the freebie or discount, often called a “loss leader.”
Yes, that lure of a free or bargain sandwich is what gets you in the door. Sure, you could just order the Big Mac, but oh, those fries smell so good, and then you’ll want a nice refreshing soda — Diet Coke, of course — to wash it all down. Yep! They gotcha! They know if you come in for the free sandwich, more than likely, you’ll go away with more, and there’s a good chance, you’ll bring a friend or two.
Well, that’s what a free or $0.99 eBook is like. Like the Big Mac, authors offer you a bestseller at FREE or $0.99, hoping you’ll order a follow-up novel, and maybe even a third.
I’m not particularly fond of cliffhangers… I always like to end the current situation, and then dangle another situation in front of the reader. But even a cliffhanger is like a Big Mac. Sure, you could just have water, but authors hope that once you finish the book, your mouth is watering for something more. Water … love it. But some things, like burgers and pizza, just taste better with Coke. Wasn’t that a campaign, too?
I always offer a snack. It just seems like a nice way for us to meet. If your mouth doesn’t water for another course, that’s okay. I just hope you enjoy a little escapism on me.
In celebration of Christmas in July, I’m giving away Chicago Hope, a single women’s fiction with a hint of romance, on Amazon.com! Want more? I always offer a few treats on my website, www.CarmenDeSousaBooks.com/Free
Until next time, happy reading, friends!
Thank you for reading my musings. Remember these are just my opinions and shouldn’t be taken too seriously. If you have questions, please feel free to leave them in the comment section, and I promise you I will answer.
Most of Carmen’s novels share her favorite hobbies, mostly, anything to do with the great outdoors. She’s hiked, kayaked, and dined across the US, so she could bring her stories to life. Other than locations you can feel, Carmen concentrates on the human factor. Her protagonists face real issues — and antagonists. She attempts to help her characters find a way out of their situations and find their happily ever after. Because, let’s face it, isn’t that what everyone wants … to find their happily ever after? Visit Carmen’s website to learn more about what she writes: